Esquire AR Video

Une belle initiative de la société Esquire avec l’agence The Barbarian Group qui ont intégré ensemble de l’interactivité dans la dernière édition papier du magazine. Un numéro spécial “Augmented Reality” en kiosques, avec un design et des élèments d’animations 3D par Psyop.






Source : fubiz.net

Esquire's Augmented Reality issue goes on sale, and we have video to prove it

The Augmented Reality issue of Esquire has hit the newsstands, and our fears have come true: when this magazine comes in contact with your webcam, Robert Downey Jr. is unleashed! Aside from dangerous levels of the Academy Award-winning actor, however, the video (after the break) really highlights how silly the whole affair is: While AR has been implemented to great effect for a number of different applications, delivering video content that could just as easily been delivered without waving a magazine in front of your computer definitely crosses the line into gimmick territory. Still, the magazine's design team did pull all the stops -- so if you're curious to see what you'd get for your hard-earned dollar, check out that video walkthrough after the break.

Source : engadget.com